Packaging is a key branding element, serving as both a protective container and a marketing tool that conveys a brand's identity and values. It influences purchasing decisions by appealing to emotions, thereby boosting brand recognition and loyalty.

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Illustrations give a unique visual identity to a brand, making it stand out and easily recognizable. They convey complex ideas simply, embodying the brand's values and message effectively. By resonating emotionally with the audience, illustrations enhance engagement and build a deeper brand connection.

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